Herbalife24® CR7 Drive: Doctor Formulated. Athlete Tested.
Dr. John Heiss and Dr. Dana Ryan on CR7 Drive’s Performance Benefits
When Herbalife aimed to create a sports drink to meet the nutrition needs of Herbalife sponsored professional athlete Cristiano Ronaldo, it set the bar high. That’s why Herbalife Senior Director Sports and Fitness, Dr. John Heiss, personally worked with Ronaldo to evaluate his needs and personalize a product for him. The result: Herbalife24® CR7 Drive, a contemporary take on the traditional sports drink that provides advanced hydration and fueling without artificial flavors or sweeteners. It is light tasting and formulated to provide three components necessary for performance: enhanced hydration, metabolism-supporting Vitamin B12 and energy. “We literally built CR7 Drive from scratch,” says Heiss. “We conducted a nutritional blood analysis on Ronaldo, including sodium, potassium and magnesium levels, and factored in his performance needs to come up with this product.”
Ronaldo maximizes his personal training sessions and workouts by taking CR7 Drive. Specifically, he uses the product when he engages in moderate-to-intense exercise in order to replenish his body with hydration and nutrients. One of the reasons Ronaldo likes the product so much is because it provides a blend of carbohydrates that give him sustained energy, while being lower in sugar than many other sports drinks. It also contains electrolytes to help him with hydration and Vitamin B12 to help with energy. Equally important to him is the appealing flavor, which makes it easy to drink. While Ronaldo might be the most notable user of CR7 Drive, many other world-class athletes take it as well.
Herbalife Manager of Sports Performance and Education Dr. Dana Ryan works directly with Herbalife sponsored teams and athletes by helping them integrate Herbalife® products, such as CR7 Drive, and elevate their performance. She has played an integral part in ensuring that the product has been thoroughly tested in the real world. “We’ve really taken this product from the lab out onto the field,” says Ryan, “And we’ve tested it with athletes, including triathlete Heather Jackson, who used it as the backbone of her training.” Fueled by CR7 Drive, Jackson recently won the 2015 Ironman® Coeur d’Alene and took 5th Place at the 2015 Ironman® World Championship. The Herbalife-sponsored soccer club LA Galaxy also uses CR7 Drive to fuel its workouts and competition. “It is an ideal beverage for when you start sweating; you need electrolytes and you need to perform. Athletes love it for its nutrients, of course, but also its flavor,” say Dr. Ryan. “It’s light, crisp and, unlike many sports drinks, it’s not as sweet. It actually has a slightly salty taste, so when you’re working out hard and losing sodium, it tastes really good.”
It comes as no surprise that the excitement and energy around CR7 Drive has been significant. As a high-profile product that carries the Ronaldo name, its recent launch in Barcelona has served to bolster its visibility; so has an interactive boxing event in New York, where Herbalife invited media to test the product, while partaking in drills and cardio exercises. Editors from high-profile publications were greeted by Dr. Ryan and Herbalife Senior Director Worldwide Fitness and Education Samantha Clayton, who familiarized them with the brand, existing products, as well as CR7 Drive. It was a thrill for editors to battle-test the product in an intensive training scenario. Additionally, a CR7 Drive billboard graced New York City’s Time Square.
Herbalife is excited about CR7 Drive, not only because it is a great opportunity to showcase the company’s relationship with Ronaldo but also because it furthers the idea that if athletes make better nutrition choices around their workout, they will make better nutrition choices in all aspects of their diet.
CR7 Drive offers athletes:
- Enhanced hydration with 320mg of vital electrolytes
- Brain-fueling glucose that helps promote quick and accurate game-time decision-making
- Light flavor and easy digestibility
- 50% DV Vitamins B1 and B12
Watch Dr. Heiss and Dr. Ryan talk about CR7 Drive:
Learn more about CR7 Drive at Herbalife24.com/CR7Drive and keep up to date with the latest happenings by following @CR7DriveOfficial on Instagram.
Watch the trailer for Ronaldo: Astonishing. Intimate. Definitive, the new documentary that offers unprecedented access into the life of Ronaldo at the peak of his career.