Why Women Entrepreneurs Choose Herbalife Nutrition

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By: Ibi Montesino, Senior Vice President and Managing Director, North America Region


Have you ever thought about starting your own business? More women are doing so, and Women Entrepreneurs Day celebrates their hard work and determination to forge their own path. Just last year, according to the Global Entrepreneurship Monitor, about 163 million women across 74 countries started a new business.


Women tend to gravitate towards community-driven initiatives, focusing on health, education, and social services. Thus, they create shared value, generating business in a way that also produces value for society.

Herbalife Nutrition offers business opportunities for men and women to earn extra money while helping their customers achieve a healthy, active lifestyle. In fact, more than half of our Herbalife Nutrition independent distributors worldwide are women.


In the stories below, you’ll learn how our part-time and full-time distributors are making a positive impact on peoples’ lives and transforming their communities.



4 Reasons Why Herbalife Nutrition Is a Great Business for Women


Many people want to be healthier and fitter, but need guidance. Herbalife Nutrition allows distributors to be that coach and also provides an alternative way to supplement their family’s income.*


Here are some reasons why our women entrepreneurs love Herbalife Nutrition:

1. Earn Extra Income


A traditional 9-to-5 may be enough to make ends meet, but a side business can give you opportunities to supplement your income.  You will likely need to put in the hard work and consistent efforts but imagine using that extra income toward your bills or family vacations.


“Some of the supplemental income I’m able to make goes towards my five-year old’s schooling. I am helping him to thrive with the best possible education he can get.”*

-Tatiana Thomas, Herbalife Nutrition distributor in California.


Many women operate their Herbalife Nutrition businesses part-time because of the flexibility it offers. They may be able to earn extra money while dedicating some of their free time to help people become healthier.


“I am a speech pathologist. Thanks to the extra income I earn, I get to spend more time with my younger children and take part in their school activities”.*

– Theodora Anagnostakos, Herbalife Nutrition distributor in New York.


Many women entrepreneurs commit part-time hours to growing their distributorships, while others dedicate full-time efforts to building their business. Why?


Here are some motivating factors:

  • They used and loved the products.
  • They became passionate about coaching others.
  • They realized they were great leaders and motivators.
  • They wanted to help more people achieve a healthier lifestyle.

2. Be Your Own Boss


Why do men and women aspire to start their own business?


According to author Olga Mizrahi, it is primarily because of the following:


  • The opportunity to be their own boss
  • The chance to have flexible work schedules
  • The desire to choose their own projects and where they work from


These drivers come together in an ultimate desire: to have more flexibility and time for what is important.



“As a first-time mom, I wasn’t sure how I’d be able to continue my business while balancing the needs of my son. I have the flexibility to make my own schedule and bring him with me to the nutrition club. Having the freedom to spend time with my son is the most rewarding thing about my business.”
– Valentina Echavarría, Herbalife Nutrition distributor in Florida.


A study by The McKinsey Global Institute indicates that people who pursue their own business tend to be more satisfied with their work lives. They feel more empowered, motivation increases, and they have a genuine interest in their work.


“One of the most important life decisions was when my husband and I decided we were ready to have children. We wanted to be a family that spent quality time together. That wouldn’t be easy without flexible work hours. We decided to focus on what we were passionate about: nutrition, fitness and being a positive influence on others.”

– Elian Hernández, Herbalife Nutrition distributor in Florida.

3. Make a Positive Difference


Helping someone achieve a healthier lifestyle can be rewarding in itself. But as we’ve seen from several distributor stories, it is more than that – it’s about living with purpose, fighting for a cause, or helping others become better versions of themselves.


For many of our distributors, the goal is to coach and encourage others to achieve a healthy weight through personalized nutrition, along with diet and exercise. Social support motivates lasting change.


“The story of my client and friend Amy is an inspiring example of what teamwork can achieve. We worked on a plan for her to lose weight, and keep it off, by focusing on making better food choices and getting more activity. I look at her like a sister. We’ve helped each other through a lot of challenges. After more than two years of friendship, she has lost weight and gotten results.”

–Melissa Lox, Herbalife Nutrition distributor in California.


Herbalife Nutrition’s business opportunity involves creating a meaningful, personal relationship between the distributor and their customers. Building trust is essential to achieve any personal transformation.


“I want to build relationships with our customers, helping them find whatever it is that makes them happy. I want to help them find their purpose and break through whatever barrier it is that’s holding them back”.

– Rochelle Byers, Herbalife Nutrition distributor in Ohio.


Doing the Herbalife Nutrition business allows women to create a chain of wellness. It starts with an individual, but it snowballs into a whole community.


“Today, my family and I own a sound business that has brought our community together. We offer a 90-day transformation program, broken down into three 30-day phases. Our nutrition club has a variety of fitness classes and wellness programs. We even do live classes on the web! My daily routine includes working one-on-one with customers throughout their transformation journeys.”

–Morgan Martin, Herbalife Nutrition distributor in Illinois.


4. Learn from the Best – Skills and Business Training

Starting your own business can be difficult if you lack experience or business skills.   According to Entrepreneur magazine, women are less likely to explore and expand their services because they think they don’t have the right training, education, advisory networks, mentorships, and community programs.  The problem is often accessibility and convenience. Where can women find the resources to build business skills?


Herbalife Nutrition is a great starting point for entrepreneurial women, offering a 1-1 mentorship model, in addition to marketing and sales training tools and events for independent distributors. Training events are also available to support new distributors building their businesses**. Clear business methods are often refined and improved to meet evolving customer demands.



“I was incredibly grateful for the tools and trainings that Herbalife Nutrition offered to start my business. I knew I had to make them mine and create my own personal brand through dedication and hard work. So I set my purpose: to be the Latina Herbalife Nutrition leader in my community. To be the go-to source when it came to fitness and nutrition topics. I committed to make a change and be the change.”

– Delfina González, Herbalife Nutrition distributor in California.


How Herbalife Nutrition Trains and Empowers Women Entrepreneurs

Herbalife Nutrition supports independent distributors every step of the way. That is why the company offers a wide range of tools, including:


  • The Online Learning Center

When an independent distributor joins Herbalife Nutrition, she has immediate access to the MyHerbalife portal where she can manage her business, access tons of videos, presentations, and other downloadable materials. There’s also a library of interactive courses called the Learning Center, featuring topics such as:


  • How to craft a business plan and track expenses.
  • How to open and run a nutrition club.
  • Product training: key benefits, usage and safe customer recommendations.
  • Sharing your business, product or weight-loss testimonial with confidence.
  • Leveraging social media to attract followers and engage customers


This education is supported by the mentoring relationship distributors have with their sponsor. That close one-on-one connection encourages and motivates new distributors to acquire knowledge and training, so they can best serve their customers.


Women Distributors Empower Other Women


Herbalife Nutrition independent distributors also offer their own workshops. They focus on empowering women to be more entrepreneurial. Here are some examples managed by distributor leaders:


Angelica Cruz, Mexico. Angelica holds quarterly workshops for women to focus on overcoming self-esteem challenges, identifying strengths and empowerment.


Isabel Ruiz, Puerto Rico. Every two months, Isabel holds workshops addressing women empowerment. She focuses on identifying current strengths to boost attendees’ self-esteem.


Laura Holloway, Midwest and California. Laura’s workshops focus on building women communities. The purpose is for women to find strength in other women and support each other.


Jessica Gutierrez, Texas. Jessica developed a weight loss program for women. They use online and offline communities, focusing on setting goals and building confidence.


Karla Sandoval, California. Karla’s workshops focus on women in business, Latinas in the corporate world, and overcoming negative perceptions in the workplace.



*Income depicted is unique to the individual and is not typical. Achievements require skill & consistent work. For typical earnings, see Statement of Average Gross Compensation at StartHerbalife.com.


**To learn more about our Gold Standard, click here.

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